The Science

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Challenge

Customer-centric marketing required The Home Depot go beyond broad audience appeal and find opportunities to connect with the passions of a highly targeted demographic. The Discovery Channel’s Shark Week offered the perfect opportunity to achieve this goal. By contextually aligning their brand to this incredibly successful concept, The Home Depot generated a unique and memorable customer engagement showcasing the fun possibilities in obtainable projects. 

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Solution

Calling back to the soft-spoken voice that fills Shark Week programming, The Home Depot leveraged the power of the Discovery Channel’s high-profile series and delivered a targeted message to a receptive audience. By adding some thrill to curb appeal and creating a custom shark-week themed yard, we delivered a uniquely energetic spot that drove momentum and reminded consumers Home Depot supports them no matter what their project, their interest, or their passion.