The Science

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Challenge

Two schools of thought inundate insurance industry marketing: offer the lowest price or employ quirky humor to make insurance feel more accessible. Instead, we determined speaking to customers on a 1:1 level through targeted, customized marketing enabled Travelers to rise above the clutter and emphasized their ability to offer flexible coverage based on lifestyle and budget. 

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Solution

Customers respond strongly when messaging is directed at their circumstances, so a thorough review of data and analysis allowed us to develop segmented messaging specifically aimed at three distinct financial personalities: invested individuals craving personalized service and expert advice, independents prioritizing a flexible coverage plan, or budget conscious wanting the most for their money. In the sea of sameness and silliness, we work with you on a customized plan that fits your lifestyle and budget. For an audience craving authentic guidance, Travelers would stand as the lone voice of personal, practical, and passionate expertise.